Hey Reader,

On Thanksgiving Day, I read this article that featured a whole slew of stories from well known food bloggers about the effects of AI on food blogging.

Imagine me, sitting on the couch, watching the Thanksgiving Day parade in PJs and voxing Sam about the article. 😂 The article was even a topic of conversation at Thanksgiving dinner later that day.

So, the age old question: Is AI going to kill all blogs?

My opinion: No, I don't think AI is going replace bloggers.

I think the more people attempt to make recipes with these pieced-together, garbage recipes from AI slop Overviews, the more they're going to lose trust in AI and human subject matter experts will become the go-to once again.

When people end up with raw food and burnt desserts, they will become skeptical and realize that all these AI recipes should be ignored.

This is giving Rachel making the trifle. 😂

💥 Trust is a big deal in marketing.

Marketing isn’t about algorithms or tactics. It’s about people deciding who they believe.

People only buy from brands and people they trust. Think of your own buying behavior, you wouldn't invest your time, money, or energy in a brand you didn't trust.

This is why building a brand is so crucial. The more AI introduces uncertainty, the more readers will crave:

• a real human voice
• proof of experience
• transparency
• consistent quality
• a clear point of view

I've said this many times this past year but I honestly believe we're going back to basics with blogging.

Back to the days when we first started our blogs and would write freely... without H2 headers or blog post templates.

Just us sharing about a recipe we made and connecting with our readers. That's what I think blogging is becoming again.

They're going to scroll past the AI Overview when they remember that inedible chicken dish they made. 🤢

This is why I've been saying it's time to get reeeally intentional with the content you produce. Both with strategy and writing.

Focus on what AI can't replicate: human touch, your brand voice, community, and connection. All that builds trust. 🙌🏼

On that note, I want to share the biggest lesson I learned this year because it ties right back to trust.

The biggest lesson I learned this year:

More trusting, less forcing.

I know that sounds woo AF but hear me out.

I spent way too much time this year worrying, pushing, forcing, spiraling, forcing some more… trying to hit certain goals on my timeline.

And in the end, I still reached them. Just not the way I expected.

I could've saved myself SO much stress if I just f*cking relaxed and ✨trusted✨ the process.

The systems were already in place. The outcomes were already in motion. Sitting there refreshing screens is never going to make anything happen faster.

But when you release the outcome, walk away from the laptop, breathe, let go, and actually trust the process… things have a way of working themselves out.

👉🏼 For you, this might look like:

• Your income might not come from one source. Maybe it’s ad revenue + digital products + a brand deal you didn’t even see coming.
• Your traffic might not come the way you expect either. Maybe it's organic + a viral pin or TikTok + an email that boosts your CTR.

🧠 Don't lock yourself into one way of thinking about growth.

You will hit your traffic and revenue milestones. It just probably won’t happen the way you expect or on the timeline you think it “should.”

And that’s ok. There is no perfect blueprint.

My biggest recommendation for 2026: Get creative with diversifying your traffic sources and revenue streams.

Especially with AI in this messy middle, where people are slowly realizing that these AI recipes are total BS…

The bloggers who win will be the ones who are human, flexible, scrappy, and not clinging to “one way” of getting results.

More trusting the process. Less forcing the process. 🤩
​That’s the whole lesson.

You got this, Reader!

...and if I don't talk to you again until 2026, Happy Holidays! 🎄

xo,

Jamie