I did a search on my own blog for “Why You’ll Love This Recipe” and started updating those posts.

Why?

Because Google called out recipe bloggers recently. Significant scrolling is now being deemed “low quality,” so it’s time to shorten our blog posts!

Thankfully, I didn’t have too many posts like that.

(I’m not a wordy writer – can you tell by these emails? 😂 1,000-word posts/emails are not my vibe).

But what I have been doing is cutting unnecessary “sections for SEO” that my audience simply just doesn’t care about.

• FAQs that answer questions AI is already handling? Gone.
• Keyword stuffing and over-optimization I thought I needed for SEO?Also gone.

Short posts is the new black! 🖤

I’m not waiting for the next algorithm update to catch me off guard. The writing has been on the wall for months!

And honestly… you should be doing this too, Reader.

Not sure where to start? Pick one of your older posts, skim for unnecessary sections and FAQs, and ask yourself:

➡️ Does my reader actually need this? Is this helpful for making the recipe or just fluff information that I thought I needed for ranking purposes?

If it's not helpful, remove it and tighten things up.

Cutting down posts isn’t going to hurt your SEO… it will improve it!

Just look at the proof:

Google doesn’t want longer posts... it wants BETTER posts.

It wants content that answers search intent quickly without forcing people to scroll on and on forever. Get on board!

Hooray for less writing & more rankings! 🎉

Talk soon!

Jamie

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P.S. The results are in! The Food Blog Writing System is giving food bloggers the confidence to ditch outdated templates & write posts that feel natural!

More proof that less [words] is more. Click here to learn more! 🤩

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