Just because the voice is loud doesn’t mean it’s right.

There. I said it. 😂

I feel like every week there’s a new shiny object, a new SEO panic, a new “do this, don’t do that.”

I get the emails, I see the headlines, I hear about the constant noise in the Facebook groups I refuse to re-join. 😵‍💫

Meanwhile, I’ve got my blinders on and here’s what I’ve been doing:

• Revamping old blog posts
• Cutting filler (goodbye “why you’ll love this recipe” sections)
• Publishing new recipes that align with my niche

The result? My traffic has gone up. 📈 And blog posts don’t take me hours to write anymore… it’s glorious!

🔥 Proof that staying in your lane and silencing the screaming voices as you create/update content = growth (as long as your niche is clear and your cluster strategy is solid, of course).

I’m looking forward to updating my programs with everything I've learned this year from my own growth and what I'm seeing with my 1:1 clients. 🎉

In other news...

Black Friday’s 5 Days of Deals is coming back this year — and coaching will be one of the offers. Get excited!

There's also a new podcast episode with Sam Adler on The Sassy Solopreneur → [ Listen now ]​

Remember: topical authority isn’t built on distractions, it’s built on focus. Stay the course. Stick with your strategy, your niche, and your EEAT. That's how you grow.

👉🏼 Do you feel pulled in a million different directions by all the “advice” out there? Or are you clear on what you’re focusing on this fall/Q4?

Hit 'reply' and let me know.

Talk soon!

Jamie

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P.S. Quick poll 👇🏼 I’m curious what you’re struggling with most right now.

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